case easel corporation preparation questions 1 who should be a public company 2 how much capital does need when 3 is the right time for to pursue offering and process managed concentrate on exhibits c 9 4 evaluate request quotation rfq sent investment bankers by responses if were an ipo which underwriter they select 5 at what price go many shares offered existing shareholders your minimum number of you would offer doug kahn ceo had just concluded hour half phone conversation with long friend was also professor well known eastern business school call precipitated mixed messages coming from members his board directors group representing five first round 1981 venture investors urging him begin building relationships expectation that it take year or two get ready initial window open another