north american ic vendors the top ten manufacturers of 1996 are listed in figure 3 1 as seen only a few companies showed growth their sales integrated circuits and collectively grew three percent for year which comes after 33 1995 also indicates to what level each company is involved asic business since becoming largest 1990 intel has continued widen gap between it second place over 11 billion been very successful pro moting its pentium microprocessors through aggressive pricing marketing strategies hopes have same success with recently introduced ii processor leading flash memory supplier not an selling pld altera corporation 1994 circuit engineering merchant motorola texas instruments ibm microelectronics national semiconductor lucent technologies advanced micro devices micron technology rockwell lsi logic total rank change 2