section 1 the irish food & drink industry annual review outlook 2003 04 january 2004 contents 2 our mission bord bia is and s trade development promotion agency to deliver effective innovative market information services drive new growth in this sector head office ireland we have eight strategically located overseas offices employs 75 people its budget was 25m 3 4 5 6 executive summary by 8 overview meat livestock 9 prepared foods 15 dairy products ingredients 17 beverages 19 edible horticulture 20 macro environment 21 economic background economy 24 cap reform 25 accession countries consumer retailer supplier trends 27 supply convenience health well being 28 demographics 29 global retail 30 periscope 31