pin based debit a significant opportunity for retailers to reduce their cost of business while improving customer service introduction and summary universal appeal online is the fastest growing form consumer payment in united states today consumers all ages economic backgrounds appreciate securi ty ease use it offers merchants benefit from its guarantee elimination credit card chargebacks minimal transaction fees reduced settlement time quick checkout as well visa mastercard s zero liability policies two forms there are point sale signature offline requires no personal identifica tion number entry by with being transmitted through networks authorization manner similar that when check cards used purchases they carry interchange set associations higher than imposed part offset increased fraud risks associated
