d r a f t draft report retail market analysis college town study presented to university of kentucky city lexington by zha inc june 2002 i introduction purpose in collaboration with ayers saint gross and zimmerman volk associates was retained develop plan for the area is bounded euclid avenue rose street high western edge limestone evaluate demand addi tional eating drinking establishments b definitions msa metropolitan statistical com prised fayette urban county as well bourbon clark jessamine madison scott woodford counties shopping center inclined defined international council centers consists general merchandise apparel furniture home furnishings other improvement building materials stores these are typically found exclude auto service stations dealers catalogue sales outlets