level certific 01 ate in sales and marketing module 1 2 fundamentals of certificate content the culture 3 what is management 8 concept 11 market research 19 tool 26 product branding strategy classification 27 decisions 30 international 48 why do new products fail 51 development 52 life cycle strategies 63 pricing 71 objectives 73 managing channels 99 transportation 121 logistics information 122 channel trends 124 systems 128 combining mix 157 customer led communication 170 influencing external internal customers 176 problem solving 180 4 care 187 providing value satisfaction 190 retention does term mean many people think only as selling advertising no wonder for every day we are bombarded with television commercials newspaper advertisements direct mail campaigns internet pitches calls
