acknowledgement this research has been supported by grants from the cise iris css division of us national science foundation and nsf industry university cooperative center whose members include atl products boeing company canon information systems ibm global services nortel rockwell seagate technology sun microsystems management specialists sms authors would like to acknowledge assistance bryan macquarrie they also cooperation numerous acer group executives managers who agreed be interviewed provided vital data jason dedrick kenneth l kraemer tony tsai for on organizations organization california irvine 3200 berkeley place 92697 4650 october 1999 an it learning use compete acer_case_10 99 doc 2 i introduction computer is unusual in personal companies such as dell compaq gateway focus designing configuring marketing servicing pcs increasingly leave manufacturing contract manufacturers oem producers