market information southeast asia water tap bottled refilled and delivered 1 philippines senen u reyes senior management specialist center for food agri business university of the pacific not too long ago it was common especially in rural areas to see a man fetch from an open well or river carry house woman being wooed fetching sign love service willing give his beloved natural resource free clean generic no more lot has changed since then become commodity than just basic necessity been processed packed labeled branded thus expensive precious ever with potable becoming scarce even highly urbanized area metro manila supply is inadequate only 60 population served by metropolitan waterworks sewerage system mwss daily output 4 000 million liters shared industry purified commercial use