marketing to the emerging fan base joe louis barrow jr senior vice president world golf foundation population challenge expand participation in reflect changing part one shifting demographics two what corporate america is doing three where do we go from here can learn culture and buying habits of us are industry must understand actively market this customer supplier diversity workforce critical s long term success evolving marketplace focus be integrated into business plans strategies otherwise these efforts doomed fail initiatives have total buy top executives including leaders all sectors economic opportunities ken lovell director research & development pga tour presentation overview opportunity demographic projections characteristics competition for it pro minority growth 1995 present versus
