contents i overview of advertising expenditures in japan for 2003 1 ii 2 iii classified by medium 4 iv industry four major media 11 outlook 2004 16 appendices appendix s gdp and 1985 17 2001 18 3 19 the 2002 20 5 component ratio 21 6 eleven year trends category 1993 22 7 breakdown 23 8 categories 24 gross calendar amounted to 684 billion down 0 from previous spending fell third straight during first half were depressed factors such as war iraq severe acute respiratory syndrome sars concerns about stability
