the cost of unsynchronized product and pricing data a synchronization analysis for aftermarket industry results aaia overview that is not synchronized between trading partners costing average manufacturer about 1 percent sales reseller 75 in several studies have concluded typically leads to lost excess inventory manual reconciliation or adjustment purchase orders pos invoices invoice payment deductions inflated levels returns delays introduction new products one three quarters volume suppliers their direct accounts too much ignore leave on table mature with compressed margins such as exchange association idea identified costs above recent study coming from lack automotive ecommerce committee finds comparable mismatched accepts findings urges wide adoption information standards pies sound