presented at the cauthe conference in brisbane queensland 2004 copyright remains with author s wine tourism and generation y market any possibilities peter treloar 1 university of otago dunedin new zealand c michael hall or richard mitchell paper type refereed research empirical abstract changes operating environment for industry australia have led to an increasing focus on as a potential distribution method grow winery individual consumer base is also seen strategy encouraging growth consumption amongst markets this investigated alcohol behaviour determine current purchasing their participation levels interest aim was establish if existed within possible marketing strategies increase achieve survey conducted students results showed that limited group other such
