after reading this chapter you should be able to understand what electronic commerce and interactive marketing are how they create customer value distinguish among the different types of networks that make possible identify online consumers their purchasing behaviors recognize why certain products & services particularly suited for explain companies a presence in marketplace through kinds web sites forms advertising describe benefit from pp8 aa america aol shopping mall s powerhouse channel is world largest virtual merchants include mainstream brick mortar retailers including j c penny macy gap toys r us etc most top such as video now digital chef 1 800 flowers great success story its due part revolutionary change technology has made bb definition marketspace b
