performance measurement in the ecommerce industry by simon donkor a professional masters project submitted to faculty of worcester polytechnic institute partial fulflllment requirements for degree master science financial mathematics may 2003 approved professor balgobin nandram major advisor j mistry bogdan vernescu department head i abstract introduced new business principles as well strategies achieving these and result some traditional mea sures success are no longer valid we classifled ranked twenty consumer companies developing critical benchmarks using balanced scorecard methodology applied latent class model statistical along bayesian framework facilitate determination best worst performing an site s greatest asset is its customers which why most valued sophisticated metrics used today evolve around customer behavior results from our classiflcation ranking procedure showed that high overall also comparatively analysis example amazon com one highest rated with large base
