executive summary company seraph is developing a consumer electronics device to enable people carry and read electronic books ebooks conveniently comfortably market opportunity reports by accenture the forrester group indicate ebook industry poised become multi billion dollar within next three years this rapid growth will create major segment for reading devices growing initially from who currently regularly whether pleasure or work seek more convenient method of handling large amounts paper documents readers has identified target audience highly educated women aged 35 54 which comprised majority book club s polled readership survey statistics suggest that significant number in had either already anticipated an 2001 over half surveyed purchase online significantly nearly respondents six average month particularly well positioned enjoy benefits addition avid fiction predominated higher education students
