contents marketing management speed breakers galore maruti j 1 asian paints adding colors 14 the coke pepsi rivalry lg s strategy in india amway indian network experience samsung making of a global brand fast food fables social lessons from cry re launch frooti digen verma campaign 2 barbie success story 15 makeover britannia luxor writing instruments pens baron rewriting consumer electronic goods petroleum industry towards branded fuels nirma all out mosquito repellent fairness wars 3 legend redefining rules pcs china 16 cielo car trouble l oreal building onida candy getting mix wrong bbc world pizza madura garments men wear tanishq 4 tetrapak packaging innovations 17 amul diversification customer service at singapore airlines