3 situation of retail demand for australian wool summary x is predominantly used in high quality apparel and this needs to be defended built upon men s outerwear main end use followed by knitwear women wear global has declined past 8 years due tough economic conditions key markets intense fibre competition consumption from other fibres price sensitive the growth knitted active eg polyester fleece jackets some gains middle upper sectors fine superfine early signs trend stabilising a return classic dominant share suiting which been sustained but its position trousers stagnant as market favoured more casual styles cotton weakened greater emphasis on fashion fabric handle fluidity colour weights have favouring consumers are placing content comfort
