cs155a e commerce lecture 4 jan 23 2003 archetypal internet businesses netscape and amazon http hypertext transfer protocol definitions of electronic is a set technologies applications business processes that link consumers communities for buying selling delivering products services integrating optimizing within between participant entities what b2c interactions relating to the purchase sale goods consumer retail transactions novelty transaction done on rather than in brick mortar store location all customer needs browser technical evolution from model not new different approach retailing 1886 jeweler unhappy with shipment watches refuses accept them local telegraphy operator buys unwanted uses telegraph sell fellow operators railroad employees becomes so successful he quits his job started own enterprise specializing catalog sales name richards sears roebuck revenue models take cut just like b&m retailers eg trade dell
