table of contents 2006 china digital life report lcd tv&pdp tv i t ii part one consumers demand for flat screen in chapter 1 research design and sample distribution 2 4 3 group analysis 8 the survey results about purchase decision making motivation purchasing products preference media internet 5 retail channels 13 factor 21 consideration 30 price perception four main 9 product using appearance sound effect 14 desired future function 17 expected made by functions