3 international sales and marketing 1 themes the gntb develops its activities on basis of rigorous analysis assessment market inter national culture health megatrends provide foundation for two major product lines city tours events & fitness holidays which it uses to develop key campaigns long term segments basic information devise also draws anni versaries supplement initiates appropriate specific line theme 2005 family in germany focused segment particular encour age families most important source markets this ie belgium denmark netherlands italy poland switzerland visit german holiday regions year presented as a varied modern vibrant destination with plenty see do leisure nature urban journeys discovery were emphasised had set itself aims campaign namely increase number
