university of ulster faculty business and management school marketing entrepreneurship strategy e module code mkt825j2 level m handbook semester 2 2005 2006 co ordinator mr geoff simmons room 2d24c tel 02890368612 direct line email gj ac uk office hours by appointment other teaching staff dr mark durkin 1b12a 028 90368992 secretary mg gillian armstrong 2d24b 90366472 90368105 mail ga rationale given the rapid advance new technology attendant challenges for managers this examines implications internet in varying contexts generic industry specific best practice indicators are established aims through a live longitudinal dynamic case to provide participants with an understanding key issues relating acquire skills critically evaluate extent appropriate enablement various learning outcomes successful student will be able show that he she can knowledge k1 understand changing electronic environment have developed strategies
