mobile media and network operators ready for cooperation june 3rd 2005 t international dr ingo schneider vice president group strategy page 2 customer insights regarding data reasons not using services more 0 10 20 30 40 navigation difficult keypad too small security privacy slow access unfamiliar with technology cost poor content relative costs usability performance as main issue areas limited take up so far 2002 2004 atk mobinet study 3 what to do make customers embrace 4 50 60 70 evolution of fixed line internet a set key triggers drives growth can be clearly identified 1 penetration households subscribers 31 all connections are via broadband 29 dsl cable jupiter research development germany ca 16 broad band & actual figures estimates forecasts 1993 1995 1997 1999 2001 2003 open variety search aggressive pricing supporting marcomms adequate devices standardisation ease use
