july 2005 the enjoyment factor consumers unwavering demand for taste indulgence and variety copyright information resources inc all rights reserved 2 executive summary introduction attitudes & consumption behavior category opportunity size growth top 10 categories product development light products premium consumer segments channels action items appendix confidential proprietary no part of this document may be reproduced or distributed in any form manner without written consent iri while every precaution has been taken to ensure accuracy does not make representations warranties about contained such is subject change notice depicted are examples some described report names photographs companies herein do represent sponsorship company by s services respective contents methodology findings presented based upon an extensive analysis data from network household panel scanner
