copyright 2003 clayton m christensen disruptive innovation and creating new market growth 1 capturing the upside while avoiding downside harvard business school 2 historically less than 10 of companies have been able to sustain for more a few years that creates above average shareholder returns once company s has stalled probability it can successfully re accelerate is only 6 seemed impossible predict which innovations will create waves fail 20 venture capital funded start ups succeed 25 products launched by established this need not be case managers use sound theories guide key decisions required build successful businesses innovator solution 3 ten questions in building how we beat competition customers should target what our want buy 4 distribute communicate with
