2005 advertising expenditures in japan contents i overview of for 1 ii 2 iii classified by medium 4 iv industry four major media 11 outlook 2006 16 appendices appendix s gdp and 1985 17 2003 18 3 19 the 2004 20 5 component ratio 21 6 eleven year trends category 1995 22 7 breakdown 23 8 categories 24 total rose calendar second a row reaching 962 billion an increase over previous spending on has been recovering since last half reflecting improvement japanese economy grew sharply during