1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 nd edition final version 0 december 20 2004 do not cite eedal 2006 designing and implementing marketing communications campaigns for labeling standards setting programs christine egan clasp jill abelson us epa are often overlooked elements in the design implementation of program yet they play a critical role overall success particularly areas consumer decisions behavior change studies show correlation between level effort large part which is progress toward market acceptance energy efficient products practices services paper draws from new chapter s efficiency labels guidebook appliances equipment lighting feb 2005 explores case education around world examines trends affecting includes guidelines successful transformation communication 19 include campaign at outset
