digiworld strategy www idate org bp 4167 34092 montpellier cedex 5 tel 33 0 467 144 444 fax 400 info fr the take off of 3g and its implications growth drivers for mobile data services n emergence drives in 2004 western europe can expect a 30 increase market total 26 billion eur how quickly will technologies new be adopted business models value chain what are shaping is revenue distributed between various players involved latest changes to terminals outlook european markets through 2008 forecasts number users by service type voice non arpu distribution scenarios extent operators able develop retain major share revenues from observatoryn over 100 several case studies detailed study consumer communities photo video messaging email payment games television videoclips music