research given the complexity of global marketplace solid marketing is critical for a host decisions most cultural blunders in stem from inadequate secondary data information which already available primary when not useful or simply does exist selected sources lexis nexis findex national trade bank us department commerce japan external organization jetro oecd imf economist intelligence unit eiu acnielsen co taylor nelsen sofres focus groups survey methods cross questionnaire design more helpful imports and exports bureau census yearbook industrial stats united nations oedc economic world factbook cia euromonitor advertising age interdata construct equivalence requires that concept occurs has same meaning equally relevant across countries contexts measurement equivalent among comparisons example comparison money indicators eg income figures statistics needs to be converted into common currency all study exercise caution using scales developed particular country
