select demographic market statistics for the information technology www itmarketintelligence com applied computer research inc 16814 n 31 st ave ste 101 phoenix az 85053 p o box 41730 85080 phone 800 234 2227 or 602 216 9100 copyright 2006 all rights reserved introduction following pages include a handful of helpful to those responsible identification sizing and segmentation more detailed tutorial on understanding demographics is also available at an key in it industry how they can be correlated general business achieving comprehensive coverage two most compelling issues understand are size doesn t matter marketing related products not generally organization but rather end user population each sector has relatively consistent rate automation based needs that 1 billion manufacturing company will spend average about 20 million financial service s 90 mere fact