june 2000 rabobank v traction com what is vtraction a holding company and operating creates partnership network between internet solution providers vertical exchanges horizontal service f&a companies invites to partner with in two ways participant co owner specific strategic objectives for increase liquidity of s assist implementing their own strategies facilitate develop industry e coalitions the vision statement create cooperative that brings food agriculture into new economy our cousin family includes following still growing size b2b markets market global commerce growth 0 1 000 2 3 4 5 6 7 rest world 13 31 68 latin america 8 81