chapter 07 developing the product additional suggested reading following articles provide more in depth discussion of issues raised this most are available through emerald or ebsco online subscription services adner r when technologies disruptive a demand based view emergence competition strategic management journal vol 23 8 2002 agarwal sanjeev erramilli m krishna dev chekitan s market orientation and performance service firms role innovation marketing volume 17 no 1 2003 alam ian perry chad customer oriented new development process 16 6 bolton lisa e stickier priors effects nonanalytic versus analytic thinking forecasting research 40 carneiro alberto how does knowledge influence competitiveness 4 2 2000 chako george k synergizing invention for missions markets asia pacific logistics 12 chan ricky yk lau lorett by antecedents green purchases survey china consumer cole from continuous improvement to
