quality and quantity requirements for vegetables by private households vendors institutional users in a philippine urban setting amelia luz p agbayani robert j holmer2 gerald e potutan2 wilfried h schnitzler objectives two studies were conducted to characterize the demands of fresh cagayan de oro city philippines specifically these surveys aimed provide baseline data decision makers farmer practitioners further improve market transparency thus contribute better producer consumer linkages determining vegetable consumption patterns criteria describing marketing systems applied problems encountered wholesale retail identifying quantifying types requirement surfacing concerns issues present set up supplying methodology first survey was from february 16 28 1998 within different periurban districts total number respondents 300 comprising 100 growers consumers who systematically sampled random among 87 retailers 17 wholesalers same token
