dynamic pricing and the direct to customer model in automotive industry stephan billery lap mui ann chanz david simchi levix julie swann forthcoming april 2005 electronic commerce journal issue on abstract internet is changing as traditional manufacturer dealer structure faces increased threats from third party e tailers together with business can be used by manufacturers respond these challenges indeed coordinating pro duction inventory decisions increase proflts improve supply chain performance illustrate beneflts we discuss a strategy that incorporates production scheduling control under capacity limits multi period horizon show concave revenue curves greedy algorithm provides optimal solution describe extensions such multiple products sharing using computational analysis quantify proflt potential sales variability due suggest it possible achieve signiflcant beneflt few price changes 1 introduction uence of economy general management
