ict & e business in the food beverages tobacco industry european commission enterprise directorate general industries and services 1iii market watch sector report no 1 iii july 2003 disclaimer neither nor any person acting on behalf of is responsible for use which might be made following information views expressed this are those authors do not necessarily reflect nothing implies or expresses a warranty kind results from should only used as guidelines part an overall strategy detailed advice corporate planning processes management technology integration legal tax issues professional obtained acknowledgements was prepared by databank consulting milan it deliverable context w tch short name implemented empirica gmbh co operation with diw berlin support berlecon research