competition strategy and food agribusiness firm performance christian freberg michael boland david barton forthcoming in proceedings of the international management association forum june 25 to 26 2000 chicago usa authors are ms graduate research assistant professor d department agricultural economics at kansas state university manhattan ks funding for this was provided part by from us agriculture rural business cooperative services contribution no 00 xxx x experiment station page 1 background motivation over 1980 1997 time period accounting profitability publicly traded firms dropped while financial market premiums ie tobin s q rose dramatically several reasons were given somewhat surprising trend including investors had more money invest supply funds increases values increased diversified into markets with lower returns 2 new technology coupled investor expectations forced companies capital projects which lowered managers craft strategies improve yet little quantitative evidence is available compare within an