wednesday jan 15 2003 vol 19 no 4 editor jeffrey tarter jtarter softletter com 617 668 0028 publisher carol crowell carolc ucgtech 781 751 8653 888 400 4768 x253 associate sean edwards seane 329 0419 x204 editorial office soft letter 66 mt auburn street watertown mass 02472 subscription united communications group 11300 rockville pike 1100 md 20852 301 287 2718 866 313 0973 customer www business insights for software developers & publishers a dozen companies went public in 2002 here s the scorecard see pages 5 six rules sustained success is that has always produced great overnight stories says management consultant brian turchin but surprisingly few ever achieve consistent growth and profitability most of time are hot several years then they just flame out fact universe 223 he found only have track record five or more page 3 especially scary when you consider supposed to be
