norma tregurtha and nick vink august 2002 b2b e commerce the south african horticultural export industry current status future directions by research associate professor department of agricultural economics university stellenbosch private bag x1 matieland 7602 africa email nt sun ac za keywords exports fruit developing countries 1 introduction over past two decades dramatic developments in information communication technologies icts have transformed global economy from an industrial society into this new economic milieu firm level competitiveness is increasingly a function its capacity to generate process apply efficiently knowledge based castells moodley et al 2001 2 internet has emerged as key enabler these generation processing activities allowed for rapid diffusion commence can be approached variety analytical perspectives resulted range definitions topics functional orientations being adopted
