fast moving consumer goods www ibef org why india 3 competitiveness and comparison with 7 the world markets policy 9 trends players 12 market opportunities for investment 32 annex apex contacts agencies 38 a report by pricewaterhousecoopers indian fmcg sector is fourth largest in economy total size excess of us 13 1 billion it has strong mnc presence characterised well established distribution network intense competition between organised unorganised segments low operational cost availability key raw materials cheaper labour costs across entire value chain gives competitive advantage set to treble from 11 6 2003 33 4 2015 penetration level as per capita consumption most product categories like jams toothpaste skin care hair wash etc indicating untapped potential burgeoning population particularly middle class rural presents an opportunity makers branded products convert consumers growth also likely come upgrading
