Beverages market in USA

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1 top 10 health & wellness trends of 2004 insight perspective maryellen molyneaux steve french the natural marketing institute products expo west march 6 2 market is truly a dynamic marketplace consumer attitudes and behavior show some significant shifts over past five years these are important to track measure time predict future activities strategic initiatives evident across many companies large small being redefined from traditional definitions with that said opportunities exist 3 nmi s american population exhibits polarization shift value values transfers multiple non industries 4 functionality purity drive goods 5 convenience availability migrate channels organic this beyond foods beverages 7 demographic fragmentation creates 8 external current events affect related priorities 9 nutritional maturation general specific benefits weight loss diet epidemic it all about lifestyle sources database lohas