oenometrics iv 4th international conference saragossa spain paper a marketing plan strategy and media techniques to promote wine the foreign visitors of tourism destination case crete marios soteriades & stavros arvanitis senior lecturers department industry technological educational institute heraklion greece abstract market is buyer s supply exceeds demand might offer opportunities find balance in this situation population multiplied by four during holiday period due flow usually season lasts seven months march october most growing sector cretan economy 2 million tourists arrivals 24 overnights resulting 320 billions gdr total revenue there are unexploited for so far producers haven t paid enough attention segment present an effort establish integrated communication well conceived whose main objective attract re their contact with making them consumers holidays future prospects once they will be
