lingnan university department of marketing and international business bus 331 project the more better consumer preference on multifunctional cosmetics supervisor dr cui geng second examiner paul a whitla student name candy chan kit ting number 1059632 date 20 may 2004 2 acknowledgements i would like to express my gratitude head & associate professor for his time idea devoted this patient guidance instructive criticism are precious me complete successfully it is sure report should have been far from completion integration without advice encouragement extend sincere ms carrie chiu brenda kan their assistance in data collection appreciate kindly support during process research am grateful respondents who completed questionnaires kindness cooperation interviews invaluable opinions very useful helpful 3 abstract become common market they perform than basic features