11 3 the market for tyres introduction 1 supply and distribution of is a significant activity in united kingdom it estimated that sales replacement 1988 amounted to nearly 670 million addition oe ie fitted new motor vehicles just over 225 industry also important because its contribution safety private motorists commercial vehicle drivers other road users this chapter we review two vertically related markets first product both as by manufacturers importers second distributors final 2 structure follows examine paragraphs 4 25 26 43 third analyse tyre from customer s side looking at demand 44 56 fourth look pricing advertising policies 57
