market study on the young fashion design sector in japan january 2005 prepared by nathalie rudolf sedgman for european business community ebc table of contents 1 purpose and scope this 4 2 executive summary 6 3 eu 8 textile clothing industry suppliers markets 9 at a glance 12 basic facts economic development regions 13 aging society 14 5 climate foreign exchange rates 15 an overview japanese apparel 16 size household expenditure 17 trends 18 structure 19 position players 22 strategies firms 23 consumer 26 changes behaviour expectations quality 27 28 as personal expression 30 2004 fall winter season