early demand for nokia multimedia message service market study of mms case contents executive summary 3 introduction 4 conducting the 5 general overview sample 6 differences between innovators and non 7 psychographic characteristics mobile phone experience technical background media habits personality innovator segments 9 youngster segment adult 12 different services 16 usage situations preferences 18 price perceptions storage 19 group size 20 ideal 21 conclusions 22 networks copyright oy 1999 all rights reserved is a registered trademark corporation printed november code 0550_en_1199_1 0 purpose this was to identify adopters focus in person multiperson messaging application excluded also nature extent examined more specifically opinions on most preferred sizes were studied conducted capital
