32 ntt docomo annual report 2000 throughout this discussion fiscal 1999 refers to the year ended march 31 and 1998 all figures are rounded nearest unit presented management policies strives create a new world of communications culture by making most three key characteristics mobile ability offer service that is wireless personal end aggressively introducing multimedia services while upgrading its core voice business con tributes fundamental policy further developing businesses maximize corporate value medium long term strategies japan s cellular phone market expected grow more slowly after recent period rapid expansion stimulate demand enter next stage growth cur rently promoting in line with 2010 vision which aims improve quality life consumers foster sector initiative embodies follow ing measures 1 for existing phs will concentrate
