proposal number ist 1999 20506 information society technology programme jewel d5 1 2 exploitation and business plan version 5 project acronym full title trial of an innovative icrm system for distributed sales organisations in the jewellery industry contract no classification restricted work package wp exploitation&dissemination author spiros alexakis cas software ag date preparation may 10th 2002 table contents ii figures iii tables iv preface v executive summary vision goals exploitable results contributions resulting deliverables customer relationship management 6 collaborative 7 3 target needs 8 4 swot analysis 9 consulting services open crm erp interface tools environment 10 value propositions 11 partner s plans 12 general consortium overview 14 company genesisworld product description model 16 competition