mcdonald s case a 1 march 1995 national pollution prevention center for higher education in corporate strategy university of michigan may be reproduced dana building 430 east ann arbor mi 48109 1115 freely non commercial 734 764 1412 fax 647 5841 nppc umich edu www nppcpub educational purposes environmental susan svoboda manager the environmen tal management program cemp prepared this under guidance stuart hart director and assistant professor organizational behavior at u m school business administration as basis class discussion rather than to illustrate either effective or ineffec tive handling an adminstrative situation document used by students faculty background information introduction rooted ray kroc founding principles quality service cleanliness & value qsc &v has always believed being leader issues that affect their customers philosophy is evident involvement various community projects regarding health care medical research rehabilitation facilities these activities help
