appendixes and tools upper st john river valley tourism development initiative a product market strategy submitted to the new brunswick department of parks by synergy ltd sjrv & i list appendix results from stakeholder interviews community workshops 1 table top 4 issues needs identified groups in workshop 2 elements influences images stakeholders 3 feedback on recommendations proposed branding themes b detailed overview urban hubs communities organizational capacity uniqueness sjrvta 6 partnerships c nb consumer interests motivators attitudes cima 8 d scenic drive visitors snapshot 2001 9 e trends 10 key products travel pattern relevance information search 12 activity 13 f markets 15