user needs for broadband in europe milon gupta marketing and pr manager eurescom gmbh germany breath closing conference stimulating the eu new member states geneva 11 december 2006 2 outline trianglert human users non of most popular services factors influencing adoption five recommendations how to better satisfy 3 br oa db an d s erv ice self actualisation esteem love & belonging physiological safety hierarchy according abraham maslow 4 households with access e communication eu25 still a long way all source special eurobarometer communications household survey july 97 52 40 23 0 20 60 80 100 120 television telephone personal computer internet at home 5 62 49 45 41 38 34 32 31 29 19 16 13 12 10 9 7 6 30 50 70 ne rlan ds de nm ark sw ede n fin lan bel giu
