the role of consumers in competition and policy michael waterson no 607 warwick economic research papers department economics 1 university uk abstract this paper develops idea that behaviour matters significantly from viewpoint industry performance is examined through some theoretical propositions but then at greater length by means case study examples these demonstrate how even potentially competitive industries reluctance on part to search or switch suppliers can lead a sub outcome significance non traditional remedies changing drawn out prepared for plenary session earie meeting trinity college dublin august september 2001 july address correspondence coventry cv4 7al ac i would like thank keith cowling paul dobson monica giulietti helpful comments suggestions 2 introduction when we think natural thought now articles 81 82 ec treaty their national equivalents